Preserving Tea Heritage, Protecting Privacy
Effective Date: March 5, 2025
1. Introduction
At Teazoe, we understand the importance of your personal information just as we cherish our 5,000-year-old tea traditions. This Privacy Policy explains how we collect, use, store, and protect your personal information. By accessing and using our website (teazoe.com) and services, you agree to the practices outlined herein.
2. Information We Collect
Directly Provided Information
- Account Registration: Your name, email address, phone number, and password (encrypted using PBKDF2).
- Transaction Information: Your shipping address, payment details (processed via Alipay/WeChat Pay), and purchase history.
- Personalization: Your tea preferences (e.g., Pu’er vs. Longjing) and health data used for herbal tea formulations (encrypted with AES-256).
Automatically Collected Information
- Technical Logs: IP address, device ID, browser type, and cookies (used for remembering language preferences).
- Behavioral Analytics: Pages viewed, session duration, and clickstream patterns (collected via Google Analytics with anonymized IP addresses).
Third-Party Sources
- Social Login: We collect profile data from WeChat/Apple ID (with your explicit consent).
- Tea Culture Partners: We receive anonymized consumption trends from the China Tea Research Institute for cultural research.
3. How We Use Your Information
- Core Services: To process orders, provide customer support, and ensure account security.
- Service Optimization: To offer personalized recommendations (e.g., suggesting “Silk Road Tea Selections” based on your purchase history).
- Legal Compliance: To prevent fraud, report taxes, and respond to government requests.
- Cultural Initiatives: To use aggregated data to revive endangered tea arts traditions (e.g., Wuyi Mountain roasting techniques).
4. Data Sharing and Transfer
Essential Partners
- Logistics Services: DHL/FedEx (only sharing the recipient’s name and address).
- Payment Processors: Stripe/Alipay (which are PCI-DSS compliant).
Cross-Border Transfers
- EU/UK Transfers: Governed by Standard Contractual Clauses (SCCs).
- US Transfers: In compliance with the EU-US Data Privacy Framework.
- Transfers Outside China: When handling data of users within China, we will obtain your explicit consent and ensure appropriate safeguards in accordance with China’s Personal Information Protection Law (PIPL).
Legal Disclosures
- We may disclose information to Chinese courts or regulatory authorities as required by Article 35 of the PIPL.
5. Security Measures
- Encryption: Data transmitted via TLS 1.3 and stored using AES-256 encryption.
- Access Controls: Role-based permissions ensure that, for example, warehouse staff cannot access payment data.
- Audits: We conduct annual penetration tests through CNVD-certified laboratories.
6. Your Rights
Under applicable data protection laws, including GDPR and PIPL, you have the right to:
- Access and Correction: View and update your personal information.
- Deletion: Request deletion of your personal information, where permitted by law.
- Restriction of Processing: Limit how we process your data.
- Data Portability: Request your data in a structured, commonly used, and machine-readable format.
- Objection: Object to certain processing activities.
To exercise these rights, please contact our customer service department.
7. Children’s Privacy
Our services are not directed to children under the age of 16. We do not knowingly collect personal information from individuals under 16. If such information is inadvertently collected, we will promptly take steps to delete it.
8. Cookies and Tracking
- Essential Cookies: Session cookies necessary for shopping cart functionality.
- Analytical Cookies: We use Google Analytics 4 with IP anonymization.
- Advertising Cookies: With your consent, we use cookies to deliver targeted advertisements on platforms such as Douyin and WeChat aimed at tea enthusiasts.
9. Policy Updates
We may update this Privacy Policy from time to time. All changes will be posted on this page along with an updated effective date. We encourage you to review this policy periodically to stay informed about our privacy practices.
10. Contact Us
- Data Protection Officer: [email protected] (response within 48 hours).
- Emergency Breach Hotline: +852 6689 3739 (available 24/7).
- Mailing Address: Teazoe Privacy Office, Longjing Tea Valley, Hangzhou, China.
Cultural Annex:
By participating in our “AI Tea Master” workshops, you authorize us to analyze your tea brewing gestures for digital heritage preservation. These biometric patterns will be anonymized and contributed to the UNESCO Intangible Cultural Heritage Database.